If you’re a local business in South Africa, your Google Business Profile (GBP) is one of the most powerful — and completely free — tools to help new customers find and trust you. It’s what shows up when someone Googles your business name or searches for services “near me.”
But simply having a profile isn’t enough anymore. To really make it work for you in 2025, here are proven, practical tips you can start using today:
📸 1. Add Real, High-Quality Photos (and Update Them Often)
Google prioritizes profiles with fresh, engaging images. Use real photos of your store, products, or team — not stock images.
✅ Add a new photo weekly if possible
✅ Use the logo and cover image sections strategically
✅ Show what makes your business unique
✍️ 2. Write a Clear, Keyword-Rich Business Description
Use this space to explain who you are, what you do, and what makes you different — but also include keywords people would actually search.
Example: “We’re a family-owned bakery in Benoni offering fresh artisan breads, custom cakes, and event catering.”
📍 3. Keep Your Info 100% Accurate
It sounds obvious, but many businesses lose customers due to old addresses, phone numbers, or trading hours.
✅ Double-check phone, address, and website link
✅ Update business hours (especially for holidays or special periods)
✅ Add services, menus, or product categories if available
🌟 4. Ask for Reviews – Then Respond to Them
Reviews build trust and improve your ranking on local searches. Ask happy clients to leave a quick review, and always respond — even to negative ones.
✅ Thank customers for positive feedback
✅ Address concerns politely and professionally
✅ Aim for 5–10 new reviews each month
💬 5. Use the Posts Feature to Share Updates
Did you know you can post to your GBP like a mini social media feed? Announce specials, new products, blog posts, or events — all of which help with visibility and engagement.
✅ Add short updates with a photo and a link
✅ Great for showcasing promotions and time-sensitive offers
✅ Final Thought:
Your Google Business Profile is like free advertising on the world’s most powerful search engine — and it works especially well for local businesses. With a few minutes of effort each week, you can keep your profile active, trustworthy, and competitive.
Want help setting up or optimizing your listing?
Clickatech helps small businesses across South Africa build a stronger online presence — including GBP setup, web design, and local SEO.